Yuexin Transportation: Only with healthy competition in the industry can we go further

Without competitors, will the company develop better in the future? On the contrary, without competitor‘s reactionary incentives, companies are very easy to lose themselves and not enterprising. Traveling against the current, if you don’t advance, you will retreat. Instead of treating competitors as enemies, people in Yuexin logistics should think about the benefits of the other’s existence and take advantage of this favorable situation.

What benefits can competitors bring to enterprises? Demand in the market will fluctuate due to cyclical, seasonal or occasional reasons. The existence of competitors can absorb this part of the fluctuations, allowing companies to make full use of their own production capacity. The logistics services of China and Yuexin are diversified, and the needs of customers are different. China and Yuexin freight companies have different priorities. Some focus on general cargo business in China and Yuexin, and some provide one-stop service from China to Yuexin; the nature of the products is different, and they are subdivided into dangerous goods transportation and fresh food. Liquid import and export, etc.

At the celebration of the 100th anniversary of BMW in 2016, Mercedes-Benz sent an advertisement to congratulate you: "Thank you for your competition in the automotive industry for the past 100 years. I am actually bored without you for 30 years, because I don’t have any competitors. I don’t have any competitors. Without improvement, there is no improvement without improvement.” After being grateful for the positive incentive effect brought by the opponent, we should also reflect on the experience and improve the service. These car companies will regularly release reports to make horizontal comparisons with competitors in the market to find out the differences in driving experience, design sense, appearance, interior, safety, performance, etc., and be targeted in brand promotion Focus on strengths and avoid weaknesses, guide customers to pay attention to the diversity of products/services, and dilute sensitivity to prices.

Yuexin logistics enterprises should seek common ground while reserving differences and seek greater room for development. Yuexin logistics personnel should develop different types of customers based on their main business and their own advantages. Of course, healthy competition among peers is more concerned with timeliness and safety, fighting for service, and having competitors, which can learn from each other, make up for deficiencies, and improve services.

How should Yuexin freight forwarders get along with their competitors?

Do not engage in vicious competition. Low-cost competition in the logistics industry between China and Yuexin occurs from time to time. To avoid falling into a vicious circle, the development of the enterprise will be good. Ren Zhengfei once publicly thanked competitors for catching up, saying that their competition has formed the driving force for Huawei; What you ignore, your competitors will notice for you. Coca-Cola and Pepsi have been watching each other‘s movements for many years, but they have perfectly missed the new concept of energy drinks. Red Bull from Austria seized this opportunity to target young people and extreme sports with a series of precise operations, and quickly grew into a giant in the energy drink industry. 

The people of Yuexin Logistics always believe that the diversification of development and healthy competition among peers can generate forward momentum. In continuous practice, Yuexin  logistics companies have gained more experience and provided precise Yuexin transportation services that better meet customer needs.